Nicole created this 90's streetwear brand that still exists today: Dollhouse.
She created the name, built the brand DNA ,designed the collection, created marketing, and opened a retail store to make this the cool kids brand in the 90’s. In addition Dollhouse was awarded best contemporary/streetwear brand in 96’ by WWD.
At Dollhouse Nicole created and grew the annual wholesale volume -$35 million in 4 years. She lead the creative direction of 7 licensees in order to capture the “Dollhouse Girls” style. Key retailers of the brand were Nordstrom, Bloomingdales, Delia’s, Alloy, Scoop, and more.