GET EVIDENCE Men's footwear was created in 1999, a year after Nicole created NM70. The collection was sold to tops retailers, BEAMS JAPAN and ALIFE in NYC. "THE.BLACK.RUGBY." sneaker was inspired by a vintage Rugby sneaker Nicole found in old sport shop. Nicole's Design was also sold to KENNETH COLE footwear under the namesakes label and was a top design for them in 2001-2.